These [North Korean tourist attractions] are not just vanity projects, but they reflect [Kim Jong-un's] desire to look modern and upscale and counter the existing narrative. On one hand, there is the respect aspect of it. [Kim wants people to think] that North Korea is not this terrible, awful place where people are starving. [It's] free advertising. The Olympic outreach was a zero cost effort for them in terms of getting international attention for the facilities that they built for this occasion.