Skip to main content

Future of Advertising

New Approaches to Attention Economy

By Richard Adler

This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers’ attention. It report addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.

Get daily updates from Brookings