Lost art: Measuring COVID-19’s devastating impact on America’s creative economy


Richard Florida

Professor - University of Toronto’s Rotman School of Management and School of Cities

Distinguished Visiting Fellow - New York University’s Schack Institute of Real Estate

Author - The Rise of the Creative Class and The New Urban Crisis

Michael Seman

Assistant professor of arts management - Colorado State University’s LEAP Institute for the Arts

Research associate - Colorado State University’s Regional Economic Development Institute

The COVID-19 crisis hits hard at arts, culture, and the creative economy. This study estimates the effects of the COVID-19 crisis on the creative economy, which is comprised of industries such as film, advertising, and fashion as well as creative occupations such as musicians, artists, performers, and designers. We estimate losses in sales of goods and services, employment, and earnings for creative industries and creative occupations at the national, state, and metropolitan levels over the period of April 1 through July 31, 2020.