13th annual Municipal Finance Conference

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13th annual Municipal Finance Conference

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Strategic Communications and National Strategy

Paul Cornish, Julian Lindley-French, Claire Yorke
Release Date: June 1, 2012

This report aims to raise awareness of the role and potential of strategic communications as a means of delivering policy. It argues that the use of coordinated programs, plans, and outreach should become a more prominent component at the highest levels of government, at an early stage in the development of a complex stabilization or other operation, during a crisis response or a contingency operation, and generally as an organic part of policymaking.