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Asia’s consumer map is being redrawn

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Tiago Devesa

Tiago Devesa is an engagement manager at McKinsey & Company.

View of a 12-meter-long QR code tunnel in Zhengzhou city, central China's Henan province, 23 April 2019.A tunnel featuring QR code appeared in a shopping mall in central China's Zhengzhou. This tunnel is made of 552 QR codes.No Use China. No Use France.

Asia’s consumer map is being redrawn

Jeongmin Seong and Tiago Devesa

Tuesday, October 12, 2021

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