Using the Media to Promote Adolescent Well-Being

Elisabeth Hirschhorn Donahue, Marisa Nightingale, and
Marisa Nightingale Senior Director, Media Programs and Youth Initiatives, The National Campaign to Prevent Teen and Unplanned Pregnancy
Ron Haskins
Ron Haskins Senior Fellow Emeritus - Economic Studies

April 10, 2008

Adolescent media use has exploded. Parents are worried that teens are drowning in messages about sex, smoking, drinking, consumer goods, and a host of other behaviors and products that threaten their health and well-being. This brief advocates fighting fire with fire by creative use of media to provide youth with positive messages that counteract the negative and potentially damaging messages to which they are so frequently exposed.

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