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Realizing Africa’s Potential

A Journey to Prosperity

Landry Signé
Release Date: January 17, 2025

By 2050, Africa will be home to 25% of the world’s population with more than $16 trillion in combined business and consumer spending. This profound demographic shift and economic growth are driving transformative change across African markets, offering unprecedented opportunities for investment. With strategic leadership by business and policymakers alike, these opportunities can be seized to fuel industrialization, create jobs, foster technological innovation, advance green economies, reduce poverty, and raise the standard of living across the continent.

“Realizing Africa’s Potential: A Journey to Prosperity” identifies the trends, opportunities, challenges, and strategies for success in Africa’s emerging industries including health care and pharmaceuticals; mining; insurance; investment; private equity and venture capital; international and intraregional trade (automotive, agriculture and agro-processing, pharmaceuticals, transportation and logistics); capital markets; and entertainment. The book offers unparalleled insights to scholars, investors and policymakers alike a holistic perspective on how these industries may evolve and actionable strategies on how to maximize the impact of trade and investment on industrialization to unlock Africa’s long-term prosperity.

Reviews
'Realizing Africa’s Potential' is an essential and powerful guide for anyone committed to an integrated, resilient, and prosperous Africa, playing a strong role in the global economy. This book is a must-read for anyone looking to understand and engage with Africa’s dynamic economic transformation.
His Excellency Wamkele Mene, Secretary General, African Continental Free Trade Area
'Realizing Africa’s Potential' comes at the perfect time to act as a compass and a catalyst for businesses, both established and emerging, to navigate African markets and find success in the world’s most promising region. Professor Landry Signé’s lifelong dedication to elevating Africa’s presence on the global stage and improving livelihoods shines through his book as he inspires business leaders and investors to be an active part in Africa’s economic transformation.
Børge Brende, President, World Economic Forum
'Realizing Africa’s Potential' is a bold, unique, and captivating masterpiece, a transformational guide to harnessing Africa’s boundless potential. This book is not only a powerful tool for entrepreneurs, business executives, and investors but also provides important insights for public sector leaders to better understand both the complexities of African business environments, critical sectors, and strategies on how to effectively work together to transform economies for the benefit of all Africans.
Her Excellency Ameenah Gurib-Fakim, Sixth President of the Republic of Mauritius
'Realizing Africa’s Potential' provides insights into Africa’s thriving and emerging business sectors, crafting a manual for business leaders that is both enlightening and actionable. Professor Landry Signé offers evidence-based expertise into the intricacies of African markets, providing a fresh take on how the private sector can thrive across one of the world’s most promising regions.
Her Excellency Joyce Banda, First Female President of the Republic of Malawi
Professor Landry Signé’s 'Realizing Africa’s Potential' is an essential blueprint that guides business leaders and policymakers through the continent’s dynamic industries from mining to insurance and more. It is a must-read for all those contributing to the continent’s socio-economic transformation and progress.
Ambassador Albert Muchanga, African Union Commissioner for Economic Development, Trade, Tourism, Industry, and Minerals

Author

Landry Signe
Landry Signé Senior Fellow - Global Economy and Development, Africa Growth Initiative
Books