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Success Factor: Corporate Culture

Developing a Corporate Culture for High Performance and Long-Term Competitiveness, Six Best Practices

By Sonja A. Sackmann

Do corporate culture and leadership contribute to a firm’s success? If so, how? How can a company create and develop its corporate culture to compete successfully over the long term?

This book provides the answers to these questions through case studies of of six long-established and world-renowned companies: the BMW Group, Deutsche Lufthansa, Grundfos, Henkel, Hilti, and Novo Nordisk. The case studies render a detailed picture of each firm’s distinctive corporate culture and the factors that shape it. Based on these examples, Sonja A. Sackmann has identified concrete strategies and practices that illustrate how a company’s management can make a significant contribution toward developing a dialogue-oriented corporate culture. The appendix provides a checklist for readers who want to develop their firm’s culture and practice culturally aware management.

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