[The US reward for information on Hamza bin Laden] is a bounty for a prominent figure but it’s not a huge bounty compared to his father or previous top-level figures. The thing about him is that there isn’t much to know. He’s very young, he spent a lot of time in hiding in Iran… and he doesn’t have major operational credibility that other figures have. Right now he’s at best a figurehead...while seasoned leaders are trying to recapture their brand, which was much stronger under his father. With that in mind using the Bin Laden name is sensible, the question is can he build on this and go from the son of an important person to an important person in his own right.