ResearchBPEA | 1984 No. 2
Stock Prices and Social Dynamics
1984, No. 2
INVESTING in speculative assets is a social activity. Investors spend a substantial part of their leisure time discussing investments, reading about investments, or gossiping about others’ successes or failures in investing. It is thus plausible that investors’ behavior (and hence prices of speculative assets) would be influenced by social movements. Attitudes or fashions seem to fluctuate in many other popular topics of conversation, such as food, clothing, health, or politics. These fluctuations in attitude often occur widely in the population and often appear without any apparent logical reason. It is plausible that attitudes or fashions regarding investments would also change spontaneously or in arbitrary social reaction to some widely noted events.