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--FILE--Customers shop for dairy products due to discounts at a supermarket in Nanjing city, east China's Jiangsu province, 16 October 2017.Consumers who are anticipating cheaper prices for products during the upcoming Nov 11 shopping festival may not necessarily find them online, a new study said. According to the 2017 China shopping report jointly released by market consultancies Bain & Co and Kantar Worldpanel, the online prices of many product categories are higher than those offered in physical stores, with the biggest price differences seen for toothbrushes, hair conditioners and kitchen cleansing supplies. Jason Yu, general manager of Kantar Worldpanel for Greater China, said the price differences can be largely attributed to the fact that relatively more high-end products are purchased online. "While Chinese consumers used to shop online for low prices in the past, it has been increasingly noticeable in the recent five years that people prefer products that indicate a better lifestyle or entail more added value," he said. As a result, the sales of imported goods, especially food products and personal care products, have risen significantly, he said. "To cater to this trend, leading e-commerce players such as Alibaba and JD.com have upgraded their offerings on their platforms to meet the demand of the rising middle class and younger consumers," he said.No Use China. No Use France.

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