How Etsy can strengthen America’s small-scale manufacturing sector
September 21, 2015,
Earlier this week, online marketplace Etsy announced plans to launch Etsy Manufacturing, a new initiative that will help Etsy designers grow their businesses by partnering with manufacturers in the U.S. and Canada. At first glance, Etsy Manufacturing seems to be a bit of a departure from the company’s longstanding emphasis on maker-made goods. But given the rapid growth Etsy has seen in recent years and the success of retail and wholesale vendors on the site, this move makes good sense. Access to manufacturing will help Etsy sellers expand their businesses and keep up with demand while also providing new market opportunities for small and medium-sized enterprises (SMEs) engaged in manufacturing in the U.S.