Thanks to SuperPACS, this year has been record-breaking in terms of the volume of advertisements. Obama and Romney have spent around $1 billion in each of their overall campaigns and about half of that has gone towards political commercials.
Through a combination of television, radio, and web ads, the candidates have used ads to define their opponent and set the overall tone of the campaign. Obama’s spots have sought to portray Romney as an out-of-touch rich guy who doesn’t care about the middle class and follows an extreme policy agenda, while Romney characterizes the President as having bad economic policies that made the recession worse.
We’re reviewing the leading advertisements for Obama and Romney as well as their affiliated groups. This blog post looks at the best TV ads for Romney; I’ve also looked at the best TV ads for Obama here.
1. Mitt Romney, “The Romney Plan”
2. Mitt Romney, “Fiscal Discipline”
3. Mitt Romney, “Stand up to China”
4. Crossroads GPS, “Excuses”
5. Mitt Romney, “Highest Responsibility”
Which advertisement do you think had the most impact?
Pushing to amplify divisive issues, especially around race in the U.S., has been standard operating procedure for the Kremlin since the Soviet days...The surprising part is how little Russian linked groups are spending — which was also the case the IRA [Internet Research Agency] and how much better they’re getting at hiding their tracks...Whereas we are still stuck in 2016, the Russians have clearly moved on and developed new tools to obfuscate their activities.