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Seated at the end of a row of Romney/Ryan campaign volunteers, a man with three telephones in front of him speaks to a voter on one of them.
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Do campaign ground games matter?

There are over 200 million registered voters in the United States. Presidential candidates are tasked with the impossible job of trying to reach all of them. By using mass media, surrogates, volunteers, and paid staff, campaigns use ground games to convince voters who to vote for and just as important, to convince voters to get out and vote. These ground games cost millions of dollars, with candidates often employing very different strategies and methods to engage with voters and generate the turnout at the state and local levels.

Do these ground games make a difference in the outcome of presidential campaigns? John Hudak discusses how the candidate who spends money most wisely can defeat the person who spends the most money during a campaign. His expert analysis of campaign ground games explains the nuances of winning the U.S. presidency.

Watch the full video for more insight on the characteristics of a successful ground campaign and the role they play in presidential elections.

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