Apr 29

Past Event

The Future of Longform Publishing

Event Materials



  • Longform Is Nothing New

    Chad Millman, ESPN The Magazine: The term "longform" is just precious. Longform is just storytelling, and magazines and newspapers have been doing it for decades.

  • Longform Is Immersive Storytelling

    Hannah Fairfield Wallander, The New York Times: Longform takes you on a journey into a story in a way that a short blog post or tweet cannot do. We now have the tools to do this kind of immersive storytelling.

  • Longform Can Be a Therapeutic Deep Dive

    Sarah Sampsel, The Washington Post: We're competing for people's time and attention, people who have a million things flying at them. There's something therapeutic about having some time to really dive deep into a subject.

  • Longform Has New Possibilities for Public Policy Content

    David Nassar, Brookings: Brookings has some of the same challenges and opportunities as media companies have in longform. Longform has opened up new possibilities for the public policy content that we create in a way that people hadn't thought about before.


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Last June, Brookings launched the Brookings Essay, positioning Brookings near the front of the emergence of longform journalism in digital publishing. In the spirit of Brookings's commitment to high-quality, independent research, each Brookings Essay covers major topics of public policy by distinguished authors, including Brookings scholars. The intention of the Brookings Essay is to engage a wider audience in the most pressing policy issues facing the U.S. and the world.

On April 29, Brookings hosted a panel discussion with representatives from some of the foremost leaders in longform publishing to discuss their experiences and plans for longform in the future, and explore the impact of this platform on public policy and public debate. The participants included representatives from ESPN, The New York Times, Slate and The Washington Post.

This event coincided with the publication of the latest Brookings Essay, Stuart Taylor's "The Big Snoop: Life, Liberty, and the Pursuit of Terrorists." Each Brookings Essay can be found at www.brookings.edu/essay.

Event Agenda

  • Panel

    • Moderator

      John Dickerson

      Chief Political Correspondent


    • Chad Millman

      Editor in Chief

      ESPN The Magazine

    • David Nassar

      Vice President, Communications

      The Brookings Institution

    • Sarah Sampsel

      Director, Digital Strategy

      The Washington Post

    • Hannah Fairfield Wallander

      Senior Graphics Editor

      The New York Times


April 29, 2014

5:30 PM - 7:00 PM EDT

Brookings Institution

Falk Auditorium

1775 Massachusetts Avenue NW


For More Information

Brookings Office of Communications


The Brookings Essay

The Big Snoop: Life, Liberty, and the Pursuit of Terrorists

In the latest Brookings Essay, Stuart Taylor, Jr. collects the divergent views of four prominent experts to help frame the debate over the future of the NSA in the post-Snowden era.