Jasper County,

South Carolina


Erasing stigmas through community-directed change

Jasper County is one of those rural communities that policymakers often view through a deficit lens.

With a population of roughly 30,000, Jasper County is nestled deep among the sleepy Spanish moss of South Carolina’s Low Country region. The county has long been mired in inexorable economic deprivation and persistently high poverty levels that seemed impervious to change— almost forgotten or perhaps forsaken. But a closer look at Jasper reveals a story of resilience and transformation rooted in both structural forces and bold leadership choices. This closer look reveals a community brimming with assets—physical assets, such as a port and an airport, and social assets including a successful jobs training center—which can drive economic growth. 

In this case study, we outline how in recent years, Jasper County has emerged as a model of rural development. Jasper’s leaders and involved citizens have dared to tell a better story about their community, and policymakers should follow that lead in seeking to tell a better story too. In that spirit, to gain a fuller understanding of Jasper’s path toward development, we conducted research using a mixed-methods approach that combined analysis of administrative data and detailed interviews with key stakeholders in Jasper including elected officials, workers, and students. Together, this approach illuminated the political cooperation, forward vision, and key investment that have enabled Jasper to leverage its assets toward meaningful, broad-based economic development. 

About the Authors

Makada Henry-Nickie

Makada Henry-Nickie

Nonresident Fellow, Governance Studies


Regina Seo

Regina Seo

Senior Research Associate, Brookings Metro

Jasper County, South Carolina stats


Total population


Population change (2010-2020)


Median household income


Poverty rate


Nonemployer businesses
inside a manufacturing facility
An industrial worker inspecting equipment in a warehouse.
Jackie O'Bannon
Ms. Jackie O’Bannon, Principal Officer, Antioch Educational Center.
Nurses in the Antioch Education Center Nursing program
Nurses participating in the Antioch Education Center’s Nursing Assistant Program.
welder lying on floor inspecting vehicle
Welder inspecting machinery on the floor of a Jasper County manufacturing facility.
Charleen Hodges
Nurse Charleen Hodges teaches at the Antioch Education Center.
welding hats hanging
A row of welder’s hats hang at the entrance of a manufacturing facility.
Barbara Clark
Barbara Clark, chair of the Jasper County Council and staunch advocate of inclusive growth in the county.
Nurse participating in the Antioch Education Center Nursing program
Nurse participating in the Antioch Education Center’s Nursing Assistant program.
Dr. Curtis Brantley
Dr. Curtis Brantley, Vice Chairperson, Jasper County Council.
metal worker
Sparks fly as a welder works amongst machinery.
Mayor Harry William
Mayor of Hardeeville, SC, Harry William, in front of the Hardeeville Consolidated School.
Danny Lucas
Danny Lucas, Development Services Director, Division Director for Jasper County, and airport manager.  
  1. U.S. Census Bureau; American Community Survey 5-Year Estimates 2016-2020, Table B02001. Population by Race. 
  2. U.S. Census Bureau; American Community Survey 5-Year Estimates 2016-2020, Table B19013. Median Household Income in the Past 12 Months (In 2020 Inflation-Adjusted Dollars). 
  3. U.S. Census Bureau, Small Area Income and Poverty Estimates, 2020, Percent of People of All Ages in Poverty for Jasper County. 
  4. U.S. Census Bureau, Nonemployer Statistics by Legal Form of Organization and Receipts Size Class for the U.S., States, and Selected Geographies: 2019. Jasper County. 

We wish to thank Google.org and Walmart Foundation for their generous support. The findings, interpretations, and conclusions in this report are those of the authors and do not necessarily reflect positions or policies of donors. Brookings recognizes that the value it provides is in its absolute commitment to quality, independence, and impact. Activities supported by its donors reflect this commitment. 

The following people contributed significantly to the development of this case study: Samantha Elizondo, Yeaye Stemn, and Coura Fall. The authors thank the Jasper County community for its generous support of this project, and wish to acknowledge Antioch Education Center, the Jasper County Council, the County Administrator’s Office, and Mayor Harry Williams. We would like to thank Dave Cooper for his photography featured in this case study.

About the Brookings Institution

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