Commercials for college? Advertising in higher education

In the United States, the barrage of advertising from colleges and universities is unrelenting. Colleges seem to advertise nearly everywhere—on TV, on the internet, and even on subway trains. Commercial advertising is among the most pervasive recruiting tactics used by postsecondary institutions, but we know very little about it. Just how much do colleges spend … Continue reading Commercials for college? Advertising in higher education