Since the beginning of the global war on terror, Saudi-inspired Wahhabism has been scrutinized worldwide for being synonymous with “hatred” and “intolerance.” Conversely, Sufism has come to be seen as a gentle, “moderate” alternative and a tool of counterterrorism policies in many Muslim-majority countries—and beyond. Indeed, it has also been brought to the fore in U.S. policymaking circles … Continue reading Positive branding and soft power: The promotion of Sufism in the war on terror