Shankar Vedantam: Dr Winston, you told me in our interview about your research into the safety effects of airbags. Could you summarize for our readers what you found -- and why safety devices might not always produce the safety we desire?
Clifford Winston: My collaborators and I assessed the safety effects of airbags in two steps. First, we analyzed the types of drivers who acquired vehicles with airbags back when airbags were an option and not in widespread use. Second, we determined how drivers' behavior and safety changed-if at all-because their car had an airbag. We found that the safest drivers tended to acquire vehicles with airbags and that these "safe drivers" then took advantage of the technological benefits of airbags by driving more aggressively. As a result of having airbags, these individuals' initial level of safety was not decreased by their driving somewhat faster. At the same time, however, overall highway safety was not improved. In a nutshell, certain drivers "offset" the technological safety benefits of airbags by taking greater risks when they drove.
Shankar Vedantam: There is a large amount of research showing that when people feel they have reduced risk, they take more chances. People ride their bikes on more difficult terrain when they are wearing helmets; people seem more careless leaving cigarette lighters around their children when the lighters have a safety lock. Can you give us a short overview of the idea sometimes known as "offsetting behavior" and explain why it comes about?
Clifford Winston: The "offsetting behavior" you're summarizing is based on an idea developed in a number of disciplines, including economics, psychology, and transportation engineering. The idea, in theory, is that people start out with an initial threshold level of risk that they are willing to accept. If their environment becomes safer because of, say, the introduction of safety devices such as helmets, lighter locks, and the like, they may change their behavior by taking additional risks until they reach their initial risk threshold. In practice, in the process of re-assessing their original risk preferences in a new, safer environment, people may exceed their initial risk thresholds. In any case, it is common to observe people engaging in risky behavior that they once avoided because they perceive that the introduction of a safety device has made them safer. Thus, public policies that mandate certain safety devices may have unintended consequences by leading to "offsetting" behavior that reduces the technological benefits of the devices. The example of a person choosing airbags as an option and then driving faster is another example of this kind of behavior.
Read the full interview »
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