Length of Campaign Coverage Story on Network Evening News
Percent Change From 1992: 1992-1996
Length of Story: 1992
|
Story Length |
ABC |
CBS |
NBC |
Total for All Networks |
|
Under one minute |
93 |
61 |
56 |
210 under 1 min. |
|
Between one minute and two and a half minutes |
113 |
101 |
122 |
336 between 1-2:30 mins. |
|
Over two and a half minutes |
69 |
84 |
73 |
226 over 2:30 mins. |
|
Total Stories for Network |
275 |
246 |
251 |
772 |
1996
|
Story Length |
ABC |
CBS |
NBC |
Total for All Networks |
|
Under one minute |
62 |
48 |
47 |
157 under 1 min. |
|
Between one minute and two and a half minutes |
80 |
89 |
83 |
252 between 1-2:30 mins. |
|
Over two and a half minutes |
27 |
22 |
25 |
74 over 2:30 mins. |
|
Total Stories for Network |
169 |
159 |
155 |
483 |
Chart depicts number of stories that fall within three time allotments: under one minute, between one minute and two and a half minutes, and two and a half minutes and over. Based on 772 news stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC, CBS, and NBC evening news.
Data: Center For Media And Public Affairs/Brookings
"The Shrinking Soundbite"
Presidential Campaigns on Network Evening News: 1968-1988

Average length of candidate soundbite (in seconds) on the evening news.
Data: Center For Media And Public Affairs/Brookings
Network Coverage: Campaign News as Percentage of Network News 1988-1996

Based on 589 stories from September 5, 1988 to November 7, 1988; 772 stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC,CBS, and NBC evening news.
Data: Center For Media And Public Affairs/Brookings
Change in Amount of Campaign News (in minutes): 1992 and 1996
Based on 772 news stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC, CBS, and NBC evening news.
Data: Center For Media And Public Affairs/Brookings
Change in Amount of Campaign News in 1992 and 1996: PBS

Based on 231 stories from September 7, 1992 to November 3, 1992; 272 stories from September 2, 1996 to November 4, 1996 from PBS.
Data: Center For Media And Public Affairs/Brookings
Change in Amount of Campaign News (in minutes): 1992 and 1996

Based on 772 news stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC, CBS, and NBC evening news.
Data: Center For Media And Public Affairs/Brookings