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Historical Data: Quantity
Campaign News as Percent of Network News: 1988-1996

Based on 589 stories from September 5, 1988 to November 7, 1988; 772 stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC,CBS, and NBC evening news.

Data: Center For Media And Public Affairs/ Brookings

Historical Data
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Length of Campaign Coverage Story on Network Evening News
Percent Change From 1992: 1992-1996

Length of Story: 1992

Story Length

ABC

CBS

NBC

Total for All Networks

Under one minute

93

61

56

210 under 1 min.

Between one minute and two and a half minutes

113

101

122

336 between 1-2:30 mins.

Over two and a half minutes

69

84

73

226 over 2:30 mins.

Total Stories for Network

275

246

251

772

1996

Story Length

ABC

CBS

NBC

Total for All Networks

Under one minute

62

48

47

157 under 1 min.

Between one minute and two and a half minutes

80

89

83

252 between 1-2:30 mins.

Over two and a half minutes

27

22

25

74 over 2:30 mins.

Total Stories for Network

169

159

155

483

Chart depicts number of stories that fall within three time allotments: under one minute, between one minute and two and a half minutes, and two and a half minutes and over. Based on 772 news stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC, CBS, and NBC evening news.

Data: Center For Media And Public Affairs/Brookings



"The Shrinking Soundbite"
Presidential Campaigns on Network Evening News: 1968-1988

Average length of candidate soundbite (in seconds) on the evening news.

Data: Center For Media And Public Affairs/Brookings



Network Coverage: Campaign News as Percentage of Network News 1988-1996

Based on 589 stories from September 5, 1988 to November 7, 1988; 772 stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC,CBS, and NBC evening news.

Data: Center For Media And Public Affairs/Brookings



Change in Amount of Campaign News (in minutes): 1992 and 1996

Based on 772 news stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC, CBS, and NBC evening news.

Data: Center For Media And Public Affairs/Brookings



Change in Amount of Campaign News in 1992 and 1996: PBS

Based on 231 stories from September 7, 1992 to November 3, 1992; 272 stories from September 2, 1996 to November 4, 1996 from PBS.

Data: Center For Media And Public Affairs/Brookings



Change in Amount of Campaign News (in minutes): 1992 and 1996

Based on 772 news stories from September 7, 1992 to November 3, 1992; 483 stories from September 2, 1996 to November 4, 1996 from the ABC, CBS, and NBC evening news.

Data: Center For Media And Public Affairs/Brookings

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