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Thursday January 8, 2009

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Past Event

A Governance Studies and Opportunity 08: Independent Ideas for Our Next President Event

Campaign Effects in the 2008 Election: Money, Ads and Mobilization

Political Campaigns, Politics, U.S. Politics, Elections, Campaign Finance


Event Summary

With the presidential debates completed, the campaigns of Senators John McCain and Barack Obama are focusing on persuading remaining undecided voters and mobilizing their supporters for Election Day. The Opportunity 08 project at Brookings and Princeton University examined key questions in the final stretch of the 2008 campaign, including money, ads and mobilization.

Event Information

When

Friday, October 31, 2008
10:00 AM to 11:30 AM

Where

Falk Auditorium
The Brookings Institution
1775 Massachusetts Ave., NW
Washington, DC
Map

Event Materials

Contact: Brookings Office of Communications

E-mail: events@brookings.edu

Phone: 202.797.6105

Have the candidates’ ads been effective at swaying voters thus far, and what form will they take in the campaign’s final week? With Obama taking the unprecedented step of opting out of public funding for the general election, has McCain been able to leverage party resources to keep pace? Will either candidate be able to match the Republican National Committee’s massive get-out-the-vote efforts of 2004? To examine these and related matters, the Brookings Institution’s Opportunity 08 project, in partnership with the Center for the Study of Democratic Politics at Princeton University’s Woodrow Wilson School of Public and International Affairs, hosted the final roundtable discussion on key questions about American electoral politics in connection with the 2008 campaign.

Featuring panelists Anthony Corrado, a nonresident senior fellow at Brookings and professor at Colby College; Diana Mutz, a nonresident senior fellow at Brookings and professor at the University of Pennsylvania; Lynn Vavreck of UCLA; Mike Allen of Politico; and moderated by Larry Bartels of Princeton and Thomas Mann of Brookings, the session explored how money, ads and mobilization are likely to affect the outcome of the presidential election.

After initial presentations, panelists took audience questions.

Event Materials

View Anthony Corrado's handout »
View Diana Mutz's handout »
 

Transcript

TOM MANN: One other just stage-setting observation, the two first sessions really stressed the powerful forces at work in our elections, and this election in particular, of partisanship, the economy, and the President’s political standing. And we argued these provided a huge advantage for the Democrats well before the financial meltdown that many have felt has transformed the election, but we argued it was there well in advance.

Since then, the meltdown, the candidates’ reactions to the meltdown, the three debates, the campaign narrative is actually reinforcing those election fundamentals rather than departing from it. We found in our last session that the mix of issues and ideology and race did little to alter that pattern of reinforcement. But now we’re here, as I said, days before the election to really ask the question about how campaigns can have an influence on the election, how the relative resources available to the campaigns and their strategic use through advertising and mobilization efforts might alter the results of the election.

Participants

Moderators

Larry Bartels

Director, Center for the Study of Democratic Politics, Donald E. Stokes Professor of Public and International Affairs, Princeton University

Thomas E. Mann

Senior Fellow, Governance Studies

Panelists

Anthony Corrado

Nonresident Senior Fellow, Governance Studies

Mike Allen

Chief Political Correspondent, Politico

Diana Mutz

Nonresident Senior Fellow, Governance Studies

Lynn Vavreck

Assistant Professor of Political Science, University of California, Los Angeles


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