Transcript
Ching-Lung Huang: It is no simple task to provide a complete explanation of the current conditions of China’s media, not to mention to forecast its future.
According to a 2007 World Press Association report, China had the highest volume of daily circulation for newspapers in the world, reaching 98.7 million copies. In comparison, the United States stands in the fourth place in the world, at 52.3 million copies. At present, there are 8,000 magazines, 700 television stations, close to 2,000 cable television stations, and 56,000 hours worth of radio programming in China. The China Internet Network Information Center (CNNIC) reports that by the end of 2006, the number of internet users in China reached 137 million, and is estimated to approach possibly 170 million by end of 2007, coming in second only to the United States. However, this represents only 13 percent of the total population with further room for growth. Mobile phone users in China already total 550 million, ranking it number one in the world. With only 35.4 percent market penetration, there also remains extensive room for growth.
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