Transcript
Pang Zhongying: So this is a very rough presentation about China's soft power. As Richard said, I will try to do my best to describe a Chinese perspective because this is not only an external discourse in the U.S. or in other places in Asia or in Europe, but also an internal discourse, and many scholars in China including the top leaders are now talking about China's soft power and the importance of soft power to China's foreign policy.
So the first question is about the definition. This is a policy-oriented think tank, so the first challenge is the definition. I have no definition in this presentation, but I will say something about soft power. This is a difficult definitional problem, and in American social science, international relations is really American social science. Professor Joseph Nye coined this concept of hard and soft power. Soft power is the power to attract, and if it works, soft power rests primarily on three resources. First is the culture, the second is political values, the third is foreign policy. So I will use this concept made by Professor Nye to describe China's soft power.
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