BASIC FUNCTION

Serve as managing editor of Brookings social media brand channels and deputy general manager of Brooking’s social community. Work with the Director of Digital Communications and other staff to plan and implement a cutting edge and engaging social media strategy that increases the reach and impact of Brookings content.

Produce content that engages Brooking’s social media audience with the work of our Fellows and other policy experts. Work with Brookings scholars and staff to encourage their participation in our social community. Ensure the collection and analysis of social media performance data, and generally help develop and implement digital outreach strategies for the program and campaigns.

EDUCATION/EXPERIENCE REQUIREMENTS

Minimum bachelor’s degree required in Communications or related field. A minimum of three years of experience in social media management, organizing, strategy, or marketing required. Demonstrated experience in social marketing, including using platforms such as Facebook, Twitter, Tumblr, Google+, Pinterest and LinkedIn required. Experience in a public policy setting preferred.

KNOWLEDGE REQUIREMENTS

Must be a self-starter with strong knowledge of social media channels, trends, tools, practices and strategies. Must be familiar with social media analytics and monitoring tools. Basic HTML knowledge a plus. Proficient in MS Office applications, and adept at learning new applications. Excellent organizational, communication, proofreading and writing skills. Ability to prioritize, ability to work well under pressure with discretion and mature judgment. Must be able to learn other new technology applications for communications design and to interpret web usage statistics.

PRINCIPAL DUTIES AND RESPONSIBILITIES

70% Social Media Management

• Work closely with director of Digital Communications to optimize and implement content and engagement strategies for social media; assist in managing the social media team – which may include interns and/or full-time staff.
• Develop strategy for Brookings social media accounts on Facebook, Twitter, Google+, YouTube, LinkedIn and more.
• Promote the social media feeds of scholars and Brookings programs, centers and projects.
• Manage the production of effective, multi-media social content, working with design, video and policy staff as needed.
• Manage community engagement on Brookings social channels by ensuring questions are given warranted responses, and questions are asked of the community and produce social media events, including the live tweeting of Brookings’ events, external events featuring Brookings staff, Twitter and Facebook Townhalls, Google+ hangouts, etc.
• Manage social media monitoring systems (Twitter lists, Hootsuite/Tweetdeck configurations, etc.), taking the lead on monitoring and ensuring that all of the social media team are also configured to monitor Brookings’ social mentions; Mentions of key Brookings’ memes; News about policies/issues key to Brookings’ projects and Posts by Brookings’ brands and staff.

30% Outreach

• Manage outreach to bloggers and other social influencers as required, through social media, or otherwise, working with colleagues across the Institution.
• Monitor evolving online outreach strategies and trends, including Facebook, Twitter, other social media, mobile and multimedia.
• Manage trainings of staff across Brookings to strategically use social media to promote their own and their colleagues’ work.
• Work with various communications staff to ensure that social media is integrated strategically with new content production and outreach strategies.
• Serve as a thought leader and social media “ambassador” throughout the Institution, and at external conferences and events.

Only applicants meeting minimum qualifications for the position will be considered. Successful completion of a background investigation is required for employment in this position. Brookings welcomes resumes from all qualified applicants, particularly women and minorities. No phone calls and no employment agencies please.