Center for Effective Public Management

The Initiative on 21st Century Capitalism

Paper

Turning a Profit While Doing Good: Aligning Sustainability with Corporate Performance

December 8, 2014, George Serafeim

When a company focuses on improving its environmental or social good performance, what happens to that company’s financial performance and shareholder returns? Harvard Business School professor George Sarafeim answers this question with new research that reveals that companies that undertake true sustainable efforts outperform competitors who don’t.

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